The retail space is changing. Once upon a time, consumers would venture to retail stores or showrooms to buy virtually anything—from clothes to computers to cars. These days, we do so much shopping online that companies need to offer a unique experience to get shoppers to come to their brick-and-mortar locations. Even products that are difficult to buy online—cars among them—can be researched, shopped, and compared on the Internet. By the time a consumer walks through the door of an automotive showroom, they’ve made up their mind on what to buy and are ready to sign on the dotted line.
Because of the way that shopping has evolved thanks to technology, brick-and-mortar retail businesses need to evolve as well—or risk being left behind. What can your business do turn its showroom or retail stores into places where customers want to do their shopping? How can you offer an experience that is unique from and superior to what consumers can get on the internet? You can find the answer in the form of a video wall hire in Lake Macquarie.
What You Need to Know about Video Walls
Today, increasingly, businesses are using video walls to set their showrooms and retail spaces apart from those of competing companies. Video walls provide a unique and modern way of displaying products, showing adverts, or showcasing other types of content.
Think of this concept as you would a clothing retailer. The average clothing retailer might pepper its walls with large posters that show models wearing the clothes that are available in the store. Video walls can take this basic concept and transpose it to a sleeker and more eye-catching incarnation. With video walls, not only could a clothing retailer show still photographs of models wearing its clothes, but it could also embrace video content.
If the retailer did decide to opt for still photographs, it could still choose a slideshow model to show off multiple models, of various body shapes and sizes, in multiple different outfits. The business wouldn’t be committed to showcasing one poster per wall for months or years at a time. The video wall would open a much broader and more flexible array of in-store advertising options.
In addition to offering retailers more flexibility in designing the visual components of their stores, they also just offer an edge of novelty that modern shoppers appreciate. Video walls are still rare enough in retail spaces that they feel futuristic to the average consumer.
At The Sign Shop, we are proud to offer video wall hires in Lake Macquarie. Our video walls are beautiful, high-resolution signage solutions made only from the finest quality components. We can also customise your video wall to suit the configuration (e.g. number of screens and layout) that you prefer for your in-store advertising strategy.
Are you interested in learning more about our video wall rentals in Lake Macquarie, or in reserving a video wall for your business? If so, give us a call at The Sign Shop today, on (02) 4934 4899.